POST-FEMINISM AND POPULAR CULTURE Angela McRobbie Downloaded by [Tomsk State University Tul’skii gosudarstvennyi universitet] at 15 March. KEYWORDS girl power, individualism, popular feminism, postfeminism . Angela McRobbie, “Post-Feminism and Popular Culture,” Feminist Media Studies. Post-Feminism and Beyond Angela Mcrobbie . It was through the intersections of popular and political culture that feminism was undone and, hey presto, was.

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McRobbie dismisses the potential of subcultures that are constantly threatened by corporate cultuee In terms of scholarship on queer and feminist cultural negotiations the work of Susan Driver and Mary Celeste Kearney offer angeela productive ways of thinking about how girls and young women can actively resist and rework dominant cultural meanings to produce other ways of becoming intelligible subjects that disrupt heterosexist logics.

But so far removed are they from ordinary women, especially those now losing their jobs across the public sector, that they may as well be film stars or celebrities. There is a double entanglement, across the socio-political universe as feminism is taken into account, in order that it can be understood as having passed away.

Diane Negra and Yvonne Taskereds. Overall the book outlines key tensions in the presence of post-feminist popular culture in a western socio-political climate to produce an engaging and accessible text essential for the cultural studies classroom, girl studies scholars and pkstfeminism bookshelf. The prevailing use of irony seemed to exonerate the culprits from the crime of offending against what was caricatured as a kind of extreme, and usually man-hating feminism, while at the same time acknowledging that other, more acceptable, forms of feminism, had by now entered into the realms of common sense and were broadly acceptable.

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Looked at in this broadly Foucauldian manner we can see the emergence of similar mobilising vocabularies and clusters of expressions and ideas. These images appeared, in a celebratory fashion, to reverse the clock, turning it back to some earlier pre-feminist moment, while at the same time doing so in a rather tongue-in-cheek kind of way. The argument I nagela in The Aftermath of Feminism was that within the passage to a new form of neo-liberal governmentality, young women came to occupy a key position, indeed they became exemplary subjects McRobbie This then is the legacy of post-feminism and female individualisation process, that there are spaces for the top girls to become elite women who may not be completely averse now to calling themselves feminists.

What changes in the new neo-liberal era as it was ;opular upon by the New Labour government was a joining of forces across the media and political life which had the effect of intervening in the space where previously feminism may have done its work, and substituting, in a pre-emptive manner, so that young women in particular become the object of intense attention.


For McRobbie, contemporary popular culture expresses what has been termed “post feminism”. This concerns the UK Coalition government. Newer Post Older Post Home. Here we run into the problem of how to avoid an analysis which simply focuses, in a rather mechanical way, on the power of the press and media and its obligations or not to government, including, in this case, the nominally leftist government of the Blair decade.

It presumes that women are unsatisfied with their taken for granted legal and social equality and can find fulfillment only through practices of transformation and empowerment. As long as she did not become a single mother who would be reliant on welfare she could gain access to sexual pleasures which in the past had always been the privilege of men hence the new female market for mcrobbir pornography and the growth of so-called porn chic.

Remember that you can manage the cookies yourself by changing the settings on your browser. From Jackie to Just 17McRobbie constructed a progressive cultural shift that reflected gains in new sexual freedoms and power for young women.

Indeed it is a mark of their cultural intelligibility as young women that they renounce or mcrobboe the need for a new sexual politics. Feminism and Youth Culture: Political Culture, Popular Culture and Young Women The scale of this undertaking, a re-making of modern young womanhood so as to suggest that feminism has indeed been taken into account, required the active participation of the media and popular culture.

In Feminism and Youth Culture: Thank goodness, the image seemed to suggest, we can now, once again, enjoy looking at the bodies of beautiful women with impunity.

Cultural Reader: Angela McRobbie – “Post Feminism and Popular Culture” – summary and review

Government would at that time provide supports and incentives to do well, to gain high qualifications and to aim for the financial independence of the monthly salary. Gender and the Politics of Popular Culture. Date Event Published. Like myself Fraser recognises that western feminism, in a popular vein, had entered into everyday life especially around a set of values which appeared to challenge and contest visible inequalities and injustices.

Media and Communications Dates: She makes it sound as though there was simply a convergence even a seemingly fortuitous liaison. Let me conclude this update on the question of post-feminism with one final point.

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During the Blair years political life was increasingly linked with the pursuit of a narrow professional career in Westminster, best left to those few for whom this was a life-choice.

For McRobbie, post feminism as it is expressed in popular culture relies on the achievements of feminism. It was through the intersections of popular and political culture that feminism was undone and, hey presto, was instead replaced by a prevailing, even triumphant, discourse of female individualism informed by a veneer of feminist principles and buzz words such as female empowerment or A1 girls etc which could then quite easily be set to work as part of an emerging new capitalist or neo-liberal agenda, this time directly addressed to, indeed customised for, young women.


My focus of interest in The Aftermath of Feminism was in what I termed a new sexual contract. Post Feminism and Popular Culture: What once may have had some role to play on the historical stage, is now no longer needed.

I would make the case that the re-contouring of contemporary young womanhood as having benefited from the ajd for gender equality marks out the horizon of a postreminism profound hegemonic process. Some of these popular culture depictions of modern women use their freedom to chose in adopting female behavioral patterns which feminism tried to abolish.

Duke University Press, pp. Its distinctive feature is that it upholds the principles of gender equality, while denigrating the figure of the feminist. The young woman could also expect as a result of her hard working outlook and capacity also to gain some tangible sexual freedoms in the form of access to leisure culture, to a sex life which need not be tied to marriage and having children, and to a climate where the sexual double standard was to be removed so that the young woman could heartily enjoy sexuality with impunity, indeed she could also now get drunk, and even behave badly within certain limits as Bridget Jones tumbles out of taxis onto the street after a long night in the wine bar.

This is a currently emerging phenomenon, hence my tentative tone. Then, when things go a bit too far government will step back in to pull the free market forces back into line.

This new regime of gender power requires the consent and participation of young women in the rejection of feminism. Essays by feminist mcrohbie, media, and literature scholars based in the United States and United Kingdom provide an array of perspectives on the social and political implications of postfeminism. There are changes here which suggest the forging of a more explicit conjoining of neo-liberal policies, if not with feminism, then with an idea of modern womanhood.

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